Yaron Assabi is an entrepreneur with a passion for ICT. He has been consulting in the ICT industry for the past 16 years in the US, UK and South Africa.
He founded what is known today as the Digital Solutions Group (DSG) in 1998. DSG focuses on relationship marketing solutions using multi channel commerce.
In 2000 he sold a 51% stake in Digitalmall.com to iTouch (the technology company of Independent News and Media at the time). iTouch is a mobile value added services company that looked to capture the mobile commerce market prior to their IPO on the FTSE that year.
Digital Mall wrote the mobile commerce platform utilised by iTouch to be first to market in the South Africa, UK, and Australasia and capture the growing demand for mobile commerce.
Due to the market crash in late 2001 the management team of DSG purchased the group back and refocused on the African market.
Yaron serves as the ICT strategist for the Nelson Mandela Foundation and formulated strategy for the 46664 global communities.
In 2005 he served as the technology director of Contact in Gauteng, a Non Profit Organization focused on promoting the BPO&O industry in the region.
DSG was recognised as a Top Technology 100 enterprise in 2005/2006/2007 and won several innovation awards in the contact centre, mobile and e-business industries. DSG was awarded the Public Sector Innovation award for the most effective use of IT within government jointly with the Independent Electoral Commission for its innovative work for the South African Elections in 2004-2006.
DSG expanded into Africa in 2006 and opened offices in Namibia . The Namibian office designed built and operated the Contact Centre and Value added services for Cell One (Second Mobile Network operator) and provides training and technical support services.
This year DSG is launching offices in Mauritius, Tanzania and Uganda.