In 1997 Markus Fritz joined ASTRA Marketing GmbH, Germany as Manager for Trade Marketing & Marketing Services. After working for 2 years as Director Marketing Corporate & Electronic Banking with BFG Bank A.G, Germany he returned to ASTRA in 2000. First as Vice President & Managing Director at ASTRA, Germany (responsible for Germany, Austria and Switzerland) before being appointed Vice President & General Manager, Marketing at the ASTRA headquarters in Luxembourg in 2004, where he is responsible for the Commercial Strategy & Planning, the Brand & Market Communications, the Market Research and the Strategic Market Development. Since 2008 he is heading also the Market Development for Emerging Markets in EMEA. In May 2009, he was appointed Managing Director at SES Africa Italy, which he manages in parallel with the other mandates. Since June 2010 Markus Fritz assumed the role of Vice President and Chief Regional Officer for Africa and the Middle East.
Markus Fritz is a member of the Executive Board of the German Consumer Electronic Association (ZVEI) and Board member of DIGITALEUROPE (former EICTA). Since May 2009 he is elected Vice President at DIGITALEUROPE. DIGITALEUROPE as leading association for ICT and Consumer Electronics in Europe is dedicated to improving the business environment for the European information and communications technology and consumer electronics (ICT and CE) sector, and to promoting the industry’s contribution to economic growth and social progress in the European Union.