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Business Analyst & Account Manager - Africa
InMobi
Privately Held; 501-1000 employees; Marketing and Advertising industry
July 2011 – Present (1 year) Sub-Sahara Africa and North Africa
As a Business Analyst & Account Manager in InMobi, my core responsibility is to provide analysis
and insight into network performance to help drive strategic decisions around Sales and Business
Development. Analyzing various forms of structured and unstructured data from often-disparate
sources related to the network to identify revenue opportunities, help set pricing guidelines and
maximize revenue. It also involves ensuring that the Africa team is able to move from observing
changes in network metrics to understanding and controlling the factors that influence them.
In addition to that, working with leaders of the business in the region on new initiatives using my datadriven
insight to contribute to strategic and business planning.
Digital Media Consultant – Latin America
Telefonica Movistar
June 2010 – June 2011 (1 year 1 month)
I joined Movistar from AIESEC to Formulate and Implement strategy around penetrating the Online
Market in Mexico and wider Latin America. It involved leading a project team in the re-development
of a Business Intelligent online system based on the Balance Score Card Tool in collaboration with
companies based in Mexico and the Silicon Valley in the United States.
Formulation and Implementation of strategy of transferring Telefonica's Online business Strategy into
social media and Ultimately implementation of the 1st ever Movistar Media Center Globally on Social
Media.
Mocality
MIH - IA
Public Company; 51-200 employees; Internet industry
May 2009 – October 2009 (6 months)
Tasked with providing and implementing strategy as far as introducing Mocality, a startup, for online
and SMS based brand positioning (for businesses in Nairobi) and marketing for business in Kenya.
Apart from that I also had the opportunity to contribute ideas into adding new technical features and
test them before they were rolled out to the market.
Information Management and Communications Virtual Team Leader - AIESEC Africa.
AIESEC
Nonprofit; 10,001+ employees; Nonprofit Organization Management industry
November 2009 – May 2010 (7 months)
Leading a virtual team around the African Region to embrace information Management practices
through available technology and at the same time having them embrace proper communication
structures within their respective countries.
It also involves training other Information Managers & Communication responsibles around the
African Continent on how to efficiently use this technologyInformation & Communications Head in Kenya
AIESEC
Nonprofit; 10,001+ employees; Nonprofit Organization Management industry
June 2009 – May 2010 (1 year)
Charged with the duty of spearheading communications internally within the organization as well as
managing the channels used to communicate. Also tasked with the development and management of
the AIESEC Kenya website. As regards information management, managing knowledge libraries and
information resources relevant to the learning of members in the organization.
Pioneers LIVE! Conference Manager
East African Pioneers Conference
Nonprofit; 10,001+ employees; Nonprofit Organization Management industry
November 2009 – November 2009 (1 month)
Responsible for conceptualizing, developing and managing a virtual conference platform that was
implemented at the East African Pioneers Conference 2009 and dubbed PIONEERS LIVE!
Functionality included were :
- LIVE conference broadcasting on the sessions that took place.
- Interactive chat platform where virtual delegates could participate LIVE as they watched the LIVE
broadcast.
Success:
- Over 548 Virtual delegates participated LIVE during the conferences generating 1000's of hits on the
LIVE site.
Education
Harvard University (Ongoing)
- Digital Business program
Strathmore University (2006 – 2010)
- Business and Information Technology.
Honors and Awards:
- BCP for AIESEC Africa in Communications and Information Management Practices - 2009
- Best online media platform Webmex Award - 2011
