Media CT Director, Ipsos Synovate Pan-Africa
Rotary Public Image Coordinator, Africa
As Media CT Director in Ipsos Synovate Pan-Africa, Joe is at the core of advertising and media development in at least 6 Africa countries, through the provision of insights that drive the industry. This includes defining best practice in media strategy, determining ROI (return on investment) from communication activities, and delivering powerful insights from a combination of advertising expenditure data and audience ratings.
Joe has broad management experience in business and marketing, with a focus on campaign and account management and marketing communications. With 19 years experience in the media and advertising industry in Kenya, he has gained skills in dealing with major multinational and local blue chip companies, as well as brands in the telecommunications, energy, financial and FMCG sectors.
Joe is the Vice Chairman of the Advertising Standards Committee, a member of the Marketing Society of Kenya and The Public Relations Society of Kenya. He received the distinguished Marketing Society of Kenya Warrior Award in 2010. He is an active Rotarian and heads Rotary’s PR Group that covers the entire African continent. He is a Past Assistant Governor in Rotary District 9200 which consists of 5 countries, Kenya, Uganda, Tanzania, Ethiopia and Eritrea.
He has sat on the judging panel of the Public Relations Society of Kenya Annual Awards for 6 consecutive years and of the Eve Woman of the Year Awards in 2006.
ROTARY INTERNATIONAL BIO
2004-05 President, Rotary Club of Nairobi East
2005-06 PR Convenor for Presidential Conference in Nairobi
2006-08 Assistant Governor
2006-08 District Chairman of Rotary Lions Joint Projects Committee
2008-09 PR Convenor for the District Conference & Assembly 9200
2010-Current Rotary Public Image Coordinator, Africa
2011 – Governor Elects Training Seminar – Balaclava, Mauritius, Training Team
2012 – Rotary Coordinator, Rotary Public Image Coordinator Institute – Chicago, USA, Facilitator
2012 – Rotary International Convention – Bangkok, Thailand, Panel Member in 3 Breakout Sessions