Chinese digital broadcasting technology firms with interest in Africa’s rapidly growing broadcasting and electronic media content distribution sectors will compose the delegation from China to Africa’s largest gathering of broadcasting professionals and film makers, the annual Broadcast, Film and Music Africa (BFMA)conference scheduled for July 10-11 in Nairobi.
Organizers of the global event say that six firms from China with global reach and impressive product manufacturing lines including digital TV head-ends, cable TV equipment, set-top boxes, digital TVs and radio and telecommunication equipment have booked exhibition stands to showcase their products at the event.
This latest development enhances BFMA’s status as the content’s leading industry gathering for the electronic media industry.
Digital broadcasting key factor
Jason Xia of the ABE International Group, who will lead the delegation from China to the conference, said Chinese firms’ interest in Africa Film and Broadcasting space has been growing. “Some of the key factors include the migration from analogue to a digital broadcasting regime by media across the continent. This is a good opportunity for media investors to know what China has to offer in making this possible,” he said.
The firms include digital broadcasting equipment maker GlobalSat International Tech, TV head-end experts Dexin Digital Tech and Guangdong last-mile connectivity equipment and systems expert Hansen Tech. One of China’s largest broadcast equipment manufacturers, the Beijing BBEF Science & Technology Company, is also among the firms that will showcase in Nairobi at the BFMA conference.
“Chinese manufacturers invest elaborately in research and development, and have been pioneering innovation and production of next technologies in broadcasting equipment,” said Sean Moroney, Chairman of AITEC Africa - which organizes the event. “Their participation will add value to Africa’s broadcasting and content space.”
State of content production
Africa’s media space is being described by experts as offering high potential business, which will be highlighted by several presentations at the conference.
Envir Fraser, for instance, who is Head of Research, Regulatory & Policy at Convergence Partners in South Africa, will focus on “Investment in media across Africa” while Belgium-based audio-visual experts Dr Ann Overbergh will cover the “state of the production market in East Africa”. Michael Dearham, Senior Vice-president of premier TV content distribution company, Cote Ouest of Mauritius,which has a strong content distributorship partnership with pay TV broadcaster DStv, will make a presentation on “Africa’s audiovisual market: Overall analysis of production levels, innovations, budgets and financing ecology.”
For more information on the BFMA conference email email@example.com